Fifty-five days. Fifty-five world records. One national movement your name can be part of.
Across 55 days leading to the UAE's 55th National Day, hundreds of thousands of residents in all seven Emirates will move together — phone in hand, eyes on the prize — chasing 55 Guinness World Records, one by one. Powered by MARS, the AI-driven platform turning the country into one connected playing field. A movement, not an event. A moment that picks its protagonists.
Picture this: for 55 days leading to National Day, every Emirate is alive. Ordinary residents are doing something extraordinary — solving clues, racing through challenges, scanning QR codes, and breaking world records together. One record after another, day after day. Live. In real time. Watched by the country, then by the world.
The Great Hunt turns the entire UAE into a single, gamified playing field for 55 days — powered by a purpose-built mobile platform, validated by Guinness World Records, and woven through the country's most iconic destinations. It's a celebration. It's a competition. It's a sustained media moment. It's all three at once.
The Great Hunt doesn't sit in any one category. It lives at the intersection of three powerful currents — and partners get to ride all three.
Anchored to the UAE's 55th National Day. A celebration of 55 years of nationhood — not opportunism, alignment. Partners stand alongside a cultural moment, not a marketing campaign.
Officially supported by Guinness World Records — the world's most trusted records institution. Every attempt is independently adjudicated. Every certificate is a permanent piece of history.
Powered by a UAE-built mobile platform that turns every participant into a player and every venue into a stage. Real-time. Measurable. Engineered to outlive the day itself.
Behind every record, every mission, every glowing point on the map sits one engine: MARS — the UAE-built platform that turns the country into a single live, connected playing field. Four pillars. One name. Built to outlive the activation.
Bite-sized challenges that unlock as the country plays. From sunrise photo missions on the Corniche to heritage hunts in old Dubai — every mission is geo-aware, timed, and scorable.
Larger, multi-stage experiences across iconic UAE locations. The kind of stories you tell for years — desert traverses, mountain summits, island crossings, mall-spanning city quests.
Real prizes from real partners. Cash, experiences, lifetime gold, exclusive access. Every mission earns points. Every adventure unlocks tiers. Every leaderboard creates winners.
Built-in sharing turns players into broadcasters. Squads, friend leaderboards, share-to-unlock mechanics, live story moments — every win is a viral asset, designed to spread.
Open the app. The country opens with you. A nearby mission lights up. Solve it, post it, score it. The leaderboard moves. The next adventure unlocks. Multiply that by a few hundred thousand residents, every day, for 55 days. That's the country playing as one.
Campaigns, missions, and creative direction are led by our specialist agencies. MARS adds an intelligence layer underneath them — serving the right mission to the right person at the right moment, surfacing live signals to partners, and turning hundreds of thousands of players into millions of personalised, measurable moments. The strategy stays human. The execution scales by AI.
Every mission served is matched to the player's location, profile, behaviour, and squad. No two players see the same UAE 55.
Campaigns are planned and led by our specialist agencies. AI gives them real-time signals — where momentum is building, which moments are gaining traction, where to push next — so partner brands can amplify intelligently in the moment.
Sponsors and venue partners see live participation, sentiment, footfall attribution, and brand-mention data — not weekly reports, live.
Every player's journey through the 55 days becomes their own auto-generated story — captioned, shareable, AI-curated. Brand-level scale, individual-level meaning.
Every record attempt, every mission completion, every leaderboard movement is verified by ML-driven anti-cheat. GWR adjudication runs on top of clean data.
An in-app AI guide answers questions in Arabic and English, helps players solve clues, and surfaces missions tailored to their interests — without breaking the fun.
Each role is distinct. Each comes with a different kind of upside. Choose the one that fits — or send this to someone who'll know exactly which one is for them.
Attach your name to a national-day cultural milestone with global media reach and lasting recall. This is not logo placement — it is a category-exclusive partnership with one of the country's defining moments of the year.
Banking. Telecom. Energy. Auto. FMCG. Brands whose audiences are the UAE itself — and who understand that scale alone is no longer enough. People remember moments, not media buys.
Become a host venue for The Great Hunt. Convert 55 days of national attention into a year of measurable footfall, dwell time, visitor data, and tenant engagement. The platform stays on long after the records are set.
Group operators with multi-mall portfolios get the strongest deal. Single-venue partners with national-scale footfall also fit. The pitch is data and platform — not entertainment.
The Great Hunt operates through five specialist agency mandates: marketing, PR, production, sponsorship, and technology. Each reports to a named director. Each is governed by contractual KPIs — not retainers, not aspirations.
UAE-based agencies with proven national-scale delivery. Arabic cultural fluency is non-negotiable for marketing and PR. Government-adjacent experience matters for PR and production.
Partner-tier deals in the UAE move on relationship capital, not cold outreach. If you know the right brand CMO, the right mall group operator, or the right government touchpoint — there is a defined referral pathway with a clear, transparent reward structure.
Senior consultants. Industry advisors. Former agency leaders. Anyone whose phonebook contains the names that move when the right introduction lands.
Every partner has a real, named contribution to The Great Hunt. Not visibility. Not a logo wall. Something the country will actually feel — and remember.
The Guinness record certificate is permanent. It lives in the world's most-read book. Twenty years from now, it still reads with your brand attached.
Partners help shape what hundreds of thousands of people will actually do in their cities for 55 days. The mission is the experience. You are part of authoring it.
When a venue activates, that's not a logo placement — that's a host space alive with thousands of residents in motion. Partners turn the lights on. Literally.
The MARS platform outlives the activation. Partners who join now have a structural seat at what comes next — Year 2, the next national moment, the next 55.
National Day press doesn't cover sponsors. It covers the moment. Become part of the moment, and the coverage carries you with it — every paper, every channel, every feed.
For referrers: the right introduction reshapes a year of work. We measure that contribution honestly — and reward it the same way.
Partners aren't extras in this story. They're characters.
The first ones in get the most powerful roles — and we're casting now.
A country does not get many years like this. Fifty-five years of nationhood is one of them. The brands that step in now will be the ones the country remembers.
Every glowing point is a place where the country comes together. A record falls. A brand gets etched into the moment. A mall stops being a venue and becomes part of the story. 25+ activation zones. 7 Emirates. One nation lit up across 55 days. Pick a point. Imagine your name on it.
A high-level view of the journey. Specific dates, milestones, and dependencies are shared once a partnership is in motion — but the shape is honest, and it is achievable.
Title and category sponsors signed. Mall hosts confirmed. Agency mandates assigned. The MARS platform foundation built and load-tested. No audience-facing activity until this phase is closed.
Hero campaign across digital, OOH, and social. Influencer programme activates across all seven Emirates in Arabic and English. App downloads open. Registrations begin. The country starts to feel something coming.
The campaign goes live across the country. One record falls after another, day after day, building toward National Day itself. GWR adjudication in real time. National broadcast. International press anchored to the records arc. Partners' branding is woven through every venue, every screen, every record-line written across the run.
The activation ends. The platform does not. Mall partners continue to run missions and campaigns. Sponsors retain audience and data assets. The Great Hunt becomes the foundation for what comes next.
Every serious partner asks the same thing first: can these people actually pull this off? The honest answer is built into how we have structured the programme.
Guinness World Records is engaged. National Day alignment is purposeful, not opportunistic. Government engagement is run as a dedicated workstream with named accountability.
The activation runs on the MARS platform — a UAE-built engagement engine designed to outlive the event and continue serving partners through the full year and beyond.
Five specialist agencies — marketing, PR, production, sponsorship, technology — each with named directors, contractual KPIs, and weekly reporting cadence. Nothing is improvised.
Every decision is made twice. Once for the day itself. Once for what continues after it. Partners join a moment — and stay for the platform that the moment built.
The country is ready. The platform is built. The records are claimed. What's missing is the names that will be remembered next to them. Categories close in the order they're claimed — and the brands that move first take the most powerful positions.
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